Coach Directory | Alcohol Moderation Coaches Association™
Directory in founding phase  ·  All listings manually reviewed  ·  Apply for a listing below

1 coach listed

Founder
Alastair Cassie

Alastair Cassie

London, UK

Grey area drinking Habit change ADHD & alcohol Researcher Coach & Mentor

Founder of Alcohol Reduction Coach™ and AMCA™. Over 30 years in the wine trade and creator of the BAC (Balance and Control) System™ of alcohol moderation. Extensive published research including indexed articles on Google Scholar. Works with functioning adults who drink above low-risk guidelines by habit rather than dependence.

Qualifications BA (Hons)  ·  Coaching certifications in alcohol moderation  ·  Coaching certifications in ADHD
Accreditations & Affiliations CPD Approved Supplier  ·  ADHD UK Ambassador

1 professional listed

Allied practitioners who work alongside or refer into alcohol moderation coaching. These professionals are not moderation coaches but share a commitment to supporting clients through significant life challenges where alcohol often plays a role.

Divorce Coach
EC

Erica Cottrell

UK

Divorce coach and former family law solicitor with over 20 years of legal experience. Works with clients contemplating separation, going through divorce and post-separation, providing emotional support, practical guidance and legal information. Holds an accredited coaching qualification and is a member of the Association for Coaching.

Qualifications Accredited coaching qualification  ·  Family law solicitor (former)  ·  Trained mediator  ·  Collaborative lawyer
Accreditations & Affiliations Association for Coaching  ·  Collaborative Family Solutions

Apply for a listing

AMCA™ is building the first curated directory of coaches who work with clients whose explicit goal is to drink less — not to stop. This is a directory for moderation coaching in the truest sense of the word.

This directory is not open to sobriety coaches, sober curious facilitators, or abstinence-first practitioners. If your default recommendation is abstinence, or if moderation is something you offer reluctantly alongside sobriety work, this is not the right listing for you.

To be considered you must be actively working with non-dependent drinkers on reduction and moderation goals, hold relevant coaching qualifications, carry professional indemnity insurance, and be able to clearly describe how you screen clients and when you refer to clinical services.

Active practice

You are currently working with clients on alcohol moderation, not just in training.

Relevant qualifications

You hold recognised coaching qualifications and relevant continuing professional development.

Clear scope

You can describe how you screen for dependence and when you refer clients to clinical services.

Professional insurance

You hold appropriate professional indemnity insurance for the services you provide.

Ethical marketing

Your practice avoids shame-based messaging, overclaiming and misleading testimonials.

Moderation as a genuine outcome

Your practice actively supports clients to achieve reduced, controlled drinking. Abstinence is not your default position or primary offer.

Applications are reviewed manually and you will be contacted by email. Listing is free during the AMCA™ founding phase. Your details will not be shared outside of the review process.