Alcohol Moderation Coaches

A curated directory of coaches who work with clients whose goal is to drink less, not stop. Every listed coach actively supports moderation and intentional drinking as a primary goal, even if the client eventually decides on abstinence at the end of their programme.

This directory is not for sobriety coaches, sober curious facilitators or abstinence-first practitioners. If abstinence is your default recommendation, this directory is not the right fit.

Current listings

1 coach listed

Founder

Alastair Cassie

London, UK

Grey area drinking Habit change ADHD & alcohol Researcher Coach & Mentor

Founder of Alcohol Reduction Coach™ and AMCA™. Over 30 years in the wine trade and creator of the BAC (Balance and Control) System™ of alcohol moderation. Extensive published research including indexed articles on Google Scholar. Works with functioning adults who drink above low-risk guidelines by habit rather than dependence.

Qualifications BA (Hons) · Coaching certifications in alcohol moderation · Coaching certifications in ADHD

Accreditations & Affiliations CPD Approved Supplier · ADHD UK Ambassador

alcoholreductioncoach.com LinkedIn Contact

Join the directory

Apply for a listing

AMCA™ is building the first curated directory of coaches who work with clients whose explicit goal is to drink less — not to stop. This is a directory for moderation coaching in the truest sense of the word.

This directory is not open to sobriety coaches, sober curious facilitators, or abstinence-first practitioners. If your default recommendation is abstinence, or if moderation is something you offer reluctantly alongside sobriety work, this is not the right listing for you.

To be considered you must be actively working with non-dependent drinkers on reduction and moderation goals, hold relevant coaching qualifications, carry professional indemnity insurance, and be able to clearly describe how you screen clients and when you refer to clinical services.

Active practice

You are currently working with clients on alcohol moderation, not just in training.

Relevant qualifications

You hold recognised coaching qualifications and relevant continuing professional development.

Clear scope

You can describe how you screen for dependence and when you refer clients to clinical services.

Professional insurance

You hold appropriate professional indemnity insurance for the services you provide.

Ethical marketing

Your practice avoids shame-based messaging, overclaiming and misleading testimonials.

Moderation as a genuine outcome

Your practice actively supports clients to achieve reduced, controlled drinking. Abstinence is not your default position or primary offer.

Full name *

Location *

Email address *

Website

LinkedIn profile

Years working in this field *

Specialisms / focus areas *

Relevant qualifications *

Short bio for your listing (max 80 words) *

How do you screen clients for dependence risk? *

Describe a client for whom you would recommend abstinence rather than moderation *

What does a successful outcome look like for a client who still drinks at the end of your programme? *

Do you hold professional indemnity insurance? *

Anything else you’d like to add?

Applications are reviewed manually and you will be contacted by email. Listing is free during the AMCA™ founding phase. Your details will not be shared outside of the review process.